About the Book
Title: Building Your Author Platform
Author: Tiffany Shand
Becoming an author in today’s world has never been easier with the self-publishing revolution. But how does an author stand out in a crowded market?
Setting up and building your author platform before you even publish your first book is the best way for building a solid platform that will last and help you grow your tribe of fans. This book contains all the fundamentals from creating your author website, to choosing your route of publishing and much more!
When I first started my publishing journey back in early 2014, I had no idea what an author platform was or how to build one.
So what is an author platform? An author platform, as the name suggests, is a launch site from where all your book marketing takes place. A platform encompasses everything from a website, social media to readership. A platform is basically the number of people you can broadcast your message to.
Publishers don’t usually gamble on new authors who don’t already have a platform and an audience ready and waiting. If you already have an established platform and a readership, they are much more likely to take an interest in you.
Essentially, a platform is built out of a website and/or a blog, social media channels, and an email newsletter. It’s a direct link to your readers.
It’s the amount of influence you have over your readership, the level of visibility and authority you have in your particular genre, and your connection to your readers.
Authors can easily reach their fans on a global scale, thanks to the Internet. Gone are the old days of having to write letters or press releases. Now you can reach readers with a click of a mouse.
Do you need an author platform?
My answer would be: yes. In my opinion, every author needs a platform, whether they are writing sword-fighting fantasy, historical romance, children’s books or business guides. Every platform is different for each author, depending on their genre.
New authors need to have a strategy to launch their book and create a hype for it. Without any kind of strategy, it will make it harder for you to sell books or gain any real readers and long-time fans.
Some authors may say that they don’t need an author platform to sell books, and this may have been the argument for authors 50+ years ago
Tiffany Shand started writing short stories when she was a child. After doing a creative writing course in her teens, she discovered her love of nonfiction writing and is now a freelance writer and professional editor.
She writes both non-fiction and fiction, and is the author of the urban fantasy Excalibar Investigations Series. When she’s not writing, you’ll usually find her reading.
Tiffany lives in Essex with her family, two very spoiled cats and a hamster.
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