Author Advice from a Non-Expert: Why Promoting Your Book on Facebook Doesn't Work

We all love or have loved Facebook at some point in our lives. It's a nifty tool where you can reach MASSES of people very quickly. So it makes sense to promote your book in every place available on the site; right? Wrong. I am a member of many Facebook author groups, book promotion pages, etc. and I can honestly say that ALL of those pages are heavily saturated with posts upon posts from authors but hardly any interaction from readers. Think about how you may post to a group...

You get your "press release" ready.
You copy it.
You paste it.
You move on to the next group.

Do you even look at the posts on the page? I do, for The Bookworm Lodge reasons, but sometimes even I'm overwhelmed by the amount of posts. You may catch the eye of one, maybe two readers if the post shows up on their timeline. But most of the posts to those pages are quickly replaced with others. 

So how can you use Facebook to your advantage?
Start a personal author page where your readers can reach you, engage with you, and brag about your work to others.

Accept random friend requests. Often times, it may be a reader trying to connect with you and tell you how good you are.

Ask friends to support you by making your book cover their profile picture. Now their friends can know about you too. Don't expect the friends to keep it like that forever; eventually they're gonna want to show off their face again. 

Join Book Clubs Vs. Author Pages. Book clubs for people that read the genre you write are more likely to have actual readers (which means actual customers), or people looking for a book rather than just authors trying to promote their book. Trust me, they'll be excited to have an author joining them. 

Any other Facebook tips for authors? Comment them below! :)

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